Courses Page
Accounting 70
Business Education, Administrative
Systems and Office Supervision 71
Business/General 72
Economics 74
Finance 74
Management. 75
Marketing 76
Degrees and Areas of Emphasis
Bachelor of Science in Business Administration with emphases in accounting, administrative systems,
finance, management, and marketing 66
Bachelor of Science in Education
(Business 5-Adult) 68
Associate of Arts in Office
Supervision 69
THE MISSION of the Division of Business at Concord University, built on a traditional liberal arts foundation, is to provide quality, broad-based undergraduate business instruction. The Division of Business prepares students for professional competence, graduate education, and careers in an increasingly multicultural and global society. The areas of emphases offered are Accounting, Administrative Systems, Finance, Management, and Marketing.
The Division of Business resides within Concord University, a small state-supported institution that serves primarily West Virginia residents. It is located in a 90-acre park-like campus, a rural setting in the southern West Virginia town of Athens. A large percentage of the University’s students are first-generation college attendees; most students are from smaller high schools, many originating from rural West Virginia. The student population also includes out-of-state and international students who bring more global perspectives to the classroom.
The Division of Business’s goals include the pursuit of excellence in teaching and learning. We nurture learning and intellectual development for both students and faculty. All business students are required to obtain competencies in several disciplines.
The faculty’s primary responsibilities are instruction, advising, and professional development activities that enhance learning. Faculty goals also include providing students with group and individual attention, along with contributions to instructional scholarship. Service activities of our students and faculty include but are not limited to contributions to the Division of Business, the University, and the regional community.
Vision
The Division of Business strives to:
1) be the preferred business program in Southern West Virginia and Western Virginia for business students characterized by excellent teaching and high levels of student achievement as defined by the faculty, the business community, and national standards.
2) be a leading provider to employers seeking graduates.
3) engage in academic and pedagogic research.
4) develop curriculum that includes the values of teamwork, ethics, and diversity in the workforce.
5) create processes that will emphasize continuous improvement. We will continually provide professional development opportunities for faculty to enhance their instructional abilities and offer appropriate intellectual contributions.
6) provide service to the University and the region.
7) be engaged in grant and proposal writing.
8) work with the business community to develop networks for student entrepreneurs.
9) be in a supportive role to enhance student entrepreneurial learning in the University.
10) All of the above will be achieved under the auspices of a future School of Business.
Core Values:
Ten guiding principles inform our goals to achieve the mission and vision.
1) Excellence in teaching and involvement in research and publication.
2) Continuous revision of the program to maintain currency with the changing business environment.
3) Inclusion of the teaching of ethical values in the curriculum.
4) Inclusion of diverse viewpoints and cultural values essential to success in the global economy.
5) Provide a work environment conducive to teaching, research and service.
6) Attract, maintain, and support high quality staff.
7) Apply leading edge technology to the curriculum and research.
8) Community interaction with the goal of improved programs.
9) Provide a broader University experience that includes international travel, business practica, internships, regular symposia and leadership development in student organizations, as well as joint research with faculty.
10) Develop support within the community about the importance of a School of Business format to achieve the aforementioned goals, and cooperate with University administration towards achieving the objective.
Students seeking careers in business may seek the Bachelor of Science in Business Administration degree with areas of emphasis in accounting, administrative systems, finance, management, and marketing; and the Associate of Arts in Office Supervision degree, a minor in Business Administration, or the Bachelor of Science in Education.
Bachelor of Science in Education
The degree of Bachelor of Science in Education, with certification to teach business courses, requires successful completion of 130 semester hours, including (1) the Program of General Studies; (2) the Professional Education Component; and the requirements associated with the Certification for Grades 5-Adult in Business.
The Bachelor of Science in Business Administration
The Bachelor of Science in Business Administration degree requires successful completion of 128 semester hours, including (1) the Program of General Studies; (2) the Business Administration Core; and (3) one of the five areas of emphasis of study offered. In order to earn this degree, students are also required to maintain a cumulative grade average of at least 2.0 (C) for all courses in Business.
The Business Administration Core
The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student’s chosen area of emphasis.
ACCT 207 Principles of Accounting (4)
ACCT 322 Cost Management
BEOA 220 Fundamentals of Business
Communication
BGEN 202 Decision Sciences I
BGEN 222 Business Productivity Software
BGEN 301 Introduction to the
Legal Environment
BGEN 335 Decision Sciences II (4)
BGEN 440 International Business
ECON 201 Principles of
Macroeconomics
*ECON 202 Principles of Microeconomics (0 hours)
FIN 311 Principles of Managerial Finance
MGT 305 Principles of Management
MGT 430 Business Ethics & Social Responsibility
MGT 460 Strategic Management
MKT 305 Principles of Marketing
*One of the two required Economics courses will satisfy a 3 hour Social Sciences general studies requirement.
Advising Alert: Students who intend to choose a degree in Business will be required to take
MATH 103, as a prerequisite to
BGEN 202 (Decision Sciences I),
BGEN 335 (Decision Sciences II), and
FIN 311, Principles of Managerial Finance.
Business students may use MATH 101 to satisfy a General Studies elective.
All areas of emphasis offered in the Bachelor of Science in Business Administration degree require at least 47 hours of business core classes that must be approved by the Division. In addition, these programs of study will include 12-15 hours of designated courses arranged by the student and the academic adviser in a comprehensive program of study required of all students in each area of emphasis.
An approved plan of study must precede actual course work. Course sequence forms should be obtained from one of three sources: (1) the student’s adviser, (2) the Division Office, Marsh Hall 332, or (3) the Internet at http://faculty.concord.bus/programs.html.
Advising
Each student is assigned an academic adviser within the Division who will be available to answer questions, provide guidance in course selection, assist in setting goals, and help students make knowledgeable career decisions. Students must meet with their faculty academic advisers to plan their academic programs and advisers will sign all registration and change of schedule forms. Students are encouraged to meet with their advisers periodically to discuss their academic progress, career placement, and special needs.
In order to register for most* of the upper level courses required for the business administration degree, students must be admitted to the Division of Business or take courses that are open by prior arrangement with other Concord academic programs. Requirements for admission to this status are: (1) the completion of sixty credit hours with a GPA of 2.25 or higher; (2) completion of the following courses with a 2.0 average – ACCT 207, BEOA 220, BGEN 222, ECON 201 and ECON 202; (3) the approval of a proposed program of study by the Division; and (4) the existence of openings in the desired area of emphasis as determined by the availability of faculty and other resources.
Transfer Credits
The Division of Business accepts courses for credit from other state institutions and the Association to Advance Collegiate Schools of Business, (AACSB) accredited programs. However, no transfer credit can be given for any business course that is more than 10 years old; Concord may agree to accept such courses as elective credit. In addition, the Division will accept for business credit no transfer classes with a grade lower than “C.”
In rare cases, the student may appeal this rule to the Division, whereby, a committee of three Division faculty members will evaluate the merit of the appeal and forward the results of their decision to the Division Chair, and the Registrar.
Program of Study
It is important for each student to work with his/her adviser to complete and submit a program of study for approval as early as possible in the student’s academic career at Concord.
In no case should this be done any later than the spring semester of the student’s sophomore year, if the student wishes to take upper level courses within the Division.
*The following courses are available without admission to the Division of Business or prior arrangements: ACCT 207; BEOA 220, 250; BGEN 105, 110, 202, 222, 301, 450; ECON 201, 202; FIN 200, 311; MGT 305, 314; and MKT 305, 306, 316, 320.
Areas of Emphasis in Business Administration
Accounting
The objective of the accounting program is to provide the education to pursue a variety of accounting and business careers. The curriculum includes exposure to descriptive and analytical information useful in the business decision-making process.
Requirements:*
ACCT 305 Intermediate Accounting I
ACCT 306 Intermediate Accounting II
ACCT 401 Auditing
ACCT 405 Advanced Accounting
BGEN 302 Legal Concepts in
Accounting
*Since July 1, 2000, 150 hours of college credit are required to sit for the CPA exam in West Virginia and other states.
Administrative Systems
The Administrative Systems program provides instruction in the theory and skills needed to function successfully in current office environments, as well as the flexibility to adapt to future office environments as technologies change.
Administrative services managers are employed throughout the economy, and their range of duties is broad. They coordinate and direct support services, which may include: administration, payroll, information and data processing; facilities management; materials scheduling and distribution; conference planning and travel; records management, telecommunications management, and security.
This program combines a broad liberal arts core with business courses in the management, marketing, and accounting fields, with emphasis on business computer applications and office management technology. Students who complete the program receive exposure to management and office technology theory that is essential to careers in managing office environments.
Requirements:
BEOA 250 Word Processing
Applications
BEOA 302 Administrative Systems
Management
BGEN 311 Management Information
Systems
MGT 308 Labor Relations/Human
Resources
Finance
The objective of the program is to prepare students seeking career opportunities in the areas of corporate finance, investment management, and management of financial institutions. Rigor in course work and quantitative skills are emphasized. Students completing the program receive adequate exposure both in financial theory and policy essential for career growth in a sophisticated and competitive environment within small or large financial organizations.
FIN 316 Investments
FIN 407 Financial Institutions
FIN 411 Corporate Finance Problems
FIN 436 International Financial
Management
Management
The management area of emphasis provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Students completing this program of study typically secure employment in a wide variety of business careers that range from the management of small businesses to employment in large organizations of all types.
Requirements:
BGEN 311 Management Information
Systems
MGT 308 Labor Relations/Human
Resources
MGT 309 Organizational Theory and
Behavior
MGT 310 Current Topics in
Management
Marketing
The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.
Requirements:
MKT 316 Advertising and Sales
Promotion
MKT 320 Sales
MKT 440 Marketing Research
MKT 445 Marketing Management
Business Administration Minor
The Business Administration minor is designed to accommodate students in other disciplines. After consultation with academic advisers, the student’s proposed coursework for a minor must be approved by the Division of Business. A Business Administration minor will require at least 22 hours of non-duplicative study, that is, coursework that does not meet specified requirements for the student’s program of study, in addition to the General Studies ECON 201 or 202 requirement. Students with subjects of study outside the Division of Business should follow these guidelines:
•complete ECON 201 as part of the General Studies Program;
•complete the following required courses (22 credit hours):
ACCT 207 Principles of Accounting (4)
BEOA 220 Business Communication
BGEN 222 Business Productivity
Software
ECON 202 Principles of
Microeconomics
FIN 311 Principles of Managerial
Finance
MGT 305 Principles of Management
MKT 305 Principles of Marketing
The Bachelor of Science in Education
This program is offered for students planning to enter the teaching profession. In this curriculum, students combine coursework in the Division of Business with that of the Division of Education. Graduates of this program are qualified to teach business education courses in grades 5-Adult. Students may complete a single content specialization in Business; however, it is highly recommended that this content specialization be combined with at least one other content specialization.
This degree requires successful completion of a minimum of 128 semester hours, including: (1) the Program of General Studies; (2) the Professional Education Component, and
EDUC 210 Foundations of Education
EDUC 301 Educational Technology
EDUC 305 Psychology of Teaching and
Learning (prerequisite: EDUC 210)
EDUC 306 Instructional Processes and
Strategies (prerequisites: EDUC 301, 305 and
. Admission into the Teacher Education program.)
EDUC 310 Assessment and Evaluation
in Instruction (prerequisite: EDUC 305)
EDUC 318 Content Area Reading
(prerequisites: EDUC 306)
SPED 309 Strategies for the Inclusive
Environment (Prerequisite: Admission into the Teacher Education program; EDUC 306)
SPED 310 Introduction to Special
Education
EDUC 456 Supervised Directed
Teaching, and,
(3) the requirements for certification in Grades 5-Adult, the comprehensive field in Business Education.
Business Education Comprehensive
Requirements:
ACCT 207 Principles of Accounting (4)
BEOA 220 Fundamentals of Business
Communication
BEOA 250 Word Processing
Applications
BEOA 302 Administrative Systems Management
BEOA 414 Special Methods in the Teaching of Business Education
BGEN 202 Decision Sciences I
BGEN 222 Business Productivity Software
BGEN 301 Introduction to the Legal Environment
BGEN 311 Introduction to Management Information Systems
ECON 201 Principles of
Macroeconomics
*ECON 202 Principles of
Microeconomics (0)
MGT 305 Principles of Management
MGT 308 Labor Relations/Human
Resources
MKT 305 Principles of Marketing
*One of the Economics courses will satisfy a 3 hour Social Science general studies requirement.
Keyboarding Skill
Once students have declared they are seeking a Business Education teaching certification, Administrative Systems, or Office Supervision degree, they must take a keyboarding examination, passing with the minimum requirements of keying a 3-minute timed writing at a speed of 50 words per minute with a maximum of 5 errors using correct touch-typing keying method. If students do not pass this requirement, it is their responsibility to seek proper instruction to meet this minimal skill level. Students must pass this minimal skill requirement before they will be admitted to BEOA 302, Administrative Systems Management, and/or BEOA 414, Special Methods in the Teaching of Business Education.
Associate Degree in Office Supervision
This two-year degree is designed to prepare graduates to meet the challenges of the technology-driven business office. The curriculum provides exposure to office technology, office environments, computer systems and procedures, human relations, and business communication.
To increase their competitive stance in the job market, students will learn to use microcomputers and a variety of the latest electronic office devices. They will also be required to complete an internship with a local employer. Graduates will be prepared to improve office productivity by learning to be problem solvers and decision makers, in addition to being productive and successful technology workers. Courses completed in this two-year program may be most compatibly applied toward four-year degrees in administrative systems, business education, or management.
Students must complete 64 credit hours to earn the Associate of Arts Degree in Office Supervision. The General Studies core for the degree is listed below.
General Studies:
ENGL 101, 102; CART 101; MATH 101 or 103; PSY 101 or SOC 101; ECON 201.
ACCT 207; BEOA 220, 250, 302, BGEN 222, 301, 311, 480; ECON 202; MGT 305, MGT 308; MKT 305; a choice of MGT 309, 310, 314, or 430 and one 3-hour general elective.
Additional Program Enhancements
The Division of Business offers options to satisfy the following: Concord’s Honors Program, Independent Studies courses, Interdisciplinary degrees, McNair Scholars research, and distance learning courses. Details of these programs and courses are contained in other sections of this Catalog.
Symposiums
The Division offers a series of symposia organized around a variety of current business topics. Attendance at symposiums is a means by which the Division can provide students with an enhanced understanding of business communities through interactions with presenters.
In order to matriculate with a degree from the Division of Business, students must attend at least 2 symposiums in both their junior and senior years; thus, attendance at a total of 4 symposiums is required for graduation. Information about times and dates can be obtained at the Division Office, from the BusDiv Listserv, the Business Division website http://faculty.concord.edu/bus, or in local news coverage.
If students cannot attend symposiums due to scheduling conflicts, they may access the events on the Business Division website by clicking on the symposium link.
Business Courses
Accounting Courses (ACCT)
The following courses are available to students college-wide:
207 Principles of Accounting. (4)
Prerequisite: Sophomore standing.
The study of fundamental accounting theory and practice, including the accounting cycle and the preparation and use of financial and operating statements for business decision-making.
The following courses are restricted to students who have been accepted as business students or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements:
305 Intermediate Accounting I. (4)
Prerequisite: ACCT 207 (C or better).
A detailed study of the theoretical and practical aspects of financial accounting, including financial statements and valuation of assets.
306 Intermediate Accounting II. (4)
Prerequisite: ACCT 305 (C or better).
The continuation of the study of financial accounting. Topics include: liabilities, stockholders’ equity, pensions, leases and income tax.
312 Federal and State Taxation. (4)
Prerequisite: ACCT 207.
An analysis of the principles and techniques of federal taxes for individuals and small businesses. An introduction to corporations, partnerships, estates, and trusts. Also an introduction to gift and estate taxation. 3 hours lecture, 1 hour lab.
315 Governmental and Not for Profit Accounting. (3)
Prerequisite: ACCT 207.
A study of the preparation and use of accounting information in the financial management of governmental and non-profit entities.
322 Cost Management. (3)
Prerequisite: ACCT 207.
A study in interpretation and analysis of accounting data for management decision-making. Various costing systems are explored as well as the presentation and communication of relevant accounting information for internal business uses.
401 Auditing. (3)
Prerequisites: ACCT 305 and 306.
An introduction to auditing principles, standards, and procedures used in independent and internal auditing.
405 Advanced Accounting. (3)
Prerequisite: ACCT 306.
The in-depth study of partnership operations, partnership and corporate liquidations, reorganization and debt restructuring, business combinations and consolidated financial statements.
415 Accounting Information Systems. (3)
Prerequisites: ACCT 207 and BGEN 222.
Introduction to accounting systems. Emphasis on design, application, and implementation of accounting systems with attention to internal control and audit trail. Usage of various software packages to complete, manage, and operate a simulated professional accounting environment.
420 Special Topics in Accounting.
Selected topics in the contemporary accounting environment will be explored.
Business Education & Office Administration (BEOA)
The following courses are available to students college-wide:
220 Fundamentals of Business Communication. (3)
Prerequisite: keyboarding proficiency, and ENGL 101.
Provides the knowledge and develops the skills that students will need to communicate successfully in an employment environment. The course focuses on developing proper communication techniques required for formatting and writing a variety of business documents including, but not limited to, reports, letters, and emails, as well as for developing oral presentations. The preparation of resumes, application letters, and related career development skills are significant topics in the course. Other related topics integrated throughout the course include global communications, business ethics, and diversity challenges in the employment environment.
250 Word Processing Applications. (3)
Prerequisite: keyboarding proficiency.
Develops skill in the operation of word processing software programs. Emphasis is on the development of problem solving skills in the document production process. Provides a practical foundation in word processing software operations which will ultimately enable the student to effectively utilize additional word processing software programs.
302 Administrative Systems Management. (3)
Presents administrative responsibilities involved in managing an office systems environment. Attention is given to problem solving in human resources and administrative services. A forum is provided to identify and discuss current issues and trends in office systems. Topics will vary as systems evolve.
414 Special Methods in the Teaching of Business Education. (4)
Prepares students for the initial stage of teaching by developing an understanding of the nature, organization, and administration of business and economics programs in the middle and secondary schools. Develops an understanding of and skill in using instructional materials, methods, and techniques for planning and directing learning activities. Current work, volunteer, and service learning experiences can be used to satisfy school-based field placement requirements in this course.
Business (General) Courses (BGEN)
The following courses are available to students college-wide:
105 Introduction to Business. (3)
Provides students with an overview of basic business concepts in accounting, finance, marketing, management, globalization, and human resource management. Other topics introduced include: managing in a rapidly changing business environment, social responsibilities, environmental issues, and ethics. This course open only to students with less than 30 earned credit hours or non-business majors of any level.
110 Introduction to Computers in Business. (3)
An introduction to business computer application software, specifically presentation, spreadsheet, and database software is explored. Business related application basics are developed through hands-on usage of business software applications by creating (1) presentations using PowerPoint software; (2) basic numerical spreadsheet applications using Excel software; and (3) simple data file management systems using Access software.
Note: This course is not to be counted as a business elective, but may be used as a general elective.
202 Decision Sciences I. (3)
Prerequisite: MATH 103, 105 or equivalent proficiency.
Review of probability distribution/interval estimation and hypotheses testing. Inferences about population variances, tests of goodness of fit and independence, simple and multiple linear regression, time series forecasting, index numbers and statistical quality control.
222 Business Productivity Software. (3)
Prerequisite: BGEN 110 or successful completion of online assessment examination
Advanced business productivity software, specifically spreadsheet, database, and web authoring software programs are explored. Business related applications are developed through hands-on usage of business software by creating (1) advanced numerical spreadsheet applications using Excel software; (2) data file management systems using Access software; and (3) webpage designs using FrontPage software. In addition, advanced applications such as desktop publishing, electronic data transmissions, Internet browsers, search engines, and graphics packages are explored.
301 Introduction to the Legal Environment. (3)
The nature of law and the judicial system. The relationship of law, government, ethics and the consumer to business enterprise. Includes the study of contracts, law of sales, torts, government regulation of business, environmental and consumer protection.
The BGEN courses below are restricted to students who have been accepted into the Division of Business or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements:
302 Legal Concepts in Accounting. (3)
Prerequisite: BGEN 301.
An in-depth review of legal concepts with specific emphasis on those areas of Business Law encountered by CPAs.
311 Management Information Systems. (3)
Prerequisites: MGT 305
A broad view of information systems used in business. Information systems concepts, principles, technical foundations, as well as their impacts on the organization will be discussed. The emphasis is placed on solving business problems with information systems from a managerial end user perspective.
335 Decision Sciences II. (4)
Prerequisite: BGEN 202
Quantitative approaches to decision making in business including the study of linear programming, decision theory, inventory control, network models, project management, production management, and related topics. Both manual and computerized solution techniques are included.
440 International Business. (3)
Prerequisites: MGT 305, MKT 305, FIN 311 or permission of instructor.
This course is designed to be taken before Strategic Management. Public Administration majors need permission of instructor to enroll in the course. An overview of the cultural, economic, financial and political forces that shape the current international business environment. Analysis of international business including, but not limited to differences in national culture, political economy, finance, technological development, marketing, and management. Topics include ethical decision-making in a multicultural environment, international operations management, and global human resource development.
450 Special Topics. (3)
Topics germane to the fields taught in the Division of Business will be selected based on anticipated student interest and staff availability.
470 Independent Study. (3)
Prerequisites: Academic GPA of 3.0, upper level standing in business, and Division approval of study documentation.
Students may study a subject not normally treated in-depth in other courses. The subject selection requires mutual agreement of student and instructor. Application must have a clear, substantiated and detailed description of the independent study. The student must secure necessary approval prior to registration.
480 Business Internship.
Prerequisites: ACCT 207, BGEN 222, BEOA 220, and MGT 305, junior class standing; 2.5 GPA earned at Concord. Available to students who have not had professional work experience (no credit for prior work). Offered only on a pass/fail basis and contingent upon the availability of appropriate placement.
A supervised business internship in organizations in private and public sectors. (1-6 credit hours, total hours earned are to be preapproved/ by the Coordinator upon receipt of Business-Related Learning Objectives submitted by the employer.) This course provides students with the opportunity to apply theoretical knowledge to practical situations in an actual organizational setting. The field internship is open to all students; however, no credit is granted for prior work.
Internships must be completed during the semester in which the student has registered, there are no exceptions.
Students seeking the Associate of Office Supervision degree must complete an approved internship program.
Economics Courses (ECON)
The following courses are available to students college-wide:
201 Principles of Macroeconomics. (3)
Introduction to the capitalistic economic system. Emphasis on national income accounting and macroeconomic theories dealing with employment, inflation, and economic growth.
202 Principles of Microeconomics. (3)
Analysis of microeconomic theories involving the theory of the firm under various market structures, the allocation of productive resources, and the distribution of income.
Finance Courses (FIN)
The following courses are available to students college-wide:
200 Personal Financial Planning. (3)
A comprehensive survey of the financial goals of an individual and steps to achieve these goals. Topics include investment planning, tax planning, estate planning, retirement planning, and consumer credit.
311 Principles of Managerial Finance. (3)
Prerequisites: ACCT 207.
Study of the objectives of managerial finance, financial analysis and planning, time value of money and valuation of securities, long term investment decisions, and working capital management.
The following courses are restricted to students who have been accepted into the Division of Business or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements:
316 Investments. (3)
Prerequisite: FIN 311
Analysis of the contractual features of securities; mechanics of investments; tests applied in the selection of securities; financial institutions.
407 Financial Institutions. (3)
Prerequisites: FIN 311.
An introduction to security markets, security analysis including options, and portfolio theory and management.
411 Corporate Finance Problems. (3)
Prerequisite: FIN 311.
Theoretical and practical tools in financial decision making are discussed using cases. Major areas of concern are financial analysis and planning, working capital policy, accounts receivable management, capital budgeting, valuation, capital structure, and dividend policy.
436 International Financial Management. (3)
Prerequisite: FIN 311.
Issues pertinent to financial decision making within an international context, including financial management of multinational firms, foreign currency markets and exchange rate dynamics, international money and capital markets, and portfolio analysis.
Management Courses (MGT)
The following courses are available to students college-wide:
305 Principles of Management. (3)
A review of the fundamental aspects of the management process, and the relevance of this process to a variety of environments.
The following courses are restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
308 Labor Relations/Human Resources. (3)
A survey of the key areas of human resource management including labor relations, strategic planning, recruitment, selection, training, performance evaluation, wage and salary administration, safety and health administration.
309 Organizational Theory and Behavior. (3)
Prerequisite: MGT 305.
A study of the theoretical bases of organizational design and processes, as well as the performance of individuals who populate them.
310 Current Topics in Management. (3)
Selected topics in the contemporary management environment will be explored.
312 Introduction to the American Health Care System. (3)
An examination of the major components of the U.S. Health Care System and significant aspects of U.S. health care policy. Particular attention will be placed on issues relating to the access to care, health care cost containment, quality of care, and anticipated changes in both policy and the system.
314 Entrepreneurship I. (3)
Prerequisite: MGT 305 or consent of the instructor.
An introductory course presenting the student with an understanding of the major principles and practices necessary to start a business venture. Provides the student with various facets of turning an idea into an enterprise. Students will have the opportunity to develop a business plan.
430 Business Ethics and Social Responsibility. (3)
Prerequisite: MGT 305 or consent of the instructor.
An examination of the role of management in promoting ethical performance and social responsibility in the modern organization.
460 Strategic Management. (3)
Prerequisite: Completion of all the Business Core or permission of instructor.
An examination of the managerial decisions and actions that determine the long-term performance of a corporation. Emphasizes the evaluation of environmental opportunities and constraints in light of a corporation’s internal strengths and weaknesses. Emphasis is placed on integrating previous coursework into meaningful corporate, business, and functional strategies.
Marketing Courses (MKT)
The following courses are available to students college-wide:
305 Principles of Marketing. (3)
A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution channels, pricing, and promotion.
306 Buyer Behavior. (3)
Prerequisites: MKT 305; PSY 101 or SOC 101, or equivalent.
An in-depth study of the concepts that help marketers understand why organizational buyers and ultimate consumers behave as they do in the marketplace. Topics include: motivation theory, learning theory, perception, attitude theory, and the general role of consumer behavior in marketing management. Present and potential applications for marketing in the public and private sector, particularly in the area of customer service, are discussed.
316 Advertising and Sales Promotion. (3)
Prerequisite: MKT 305.
A systematic and comprehensive study of the management of the overall advertising effort in modern corporations. Topics include: development and implementation of advertising campaigns; overseeing the placement of advertising of all types in the various media, such as radio, television, newspapers, magazines, direct mail, Internet and outdoor; and the coordination of the advertising effort with the company’s overall marketing program.
320 Sales. (3)
Prerequisite: MKT 305.
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include: preparation for successful presentations, dyadic interaction, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.
The following courses are restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements:
440 Marketing Research. (3)
Prerequisite: MKT 305 and either BGEN 202 or MATH 105.
Marketing research is the key link between the customers which the organization serves and the strategic decision makers in that organization, whether in the for-profit or not-for-profit sector. Focuses on the gathering and analysis of data. Includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation, and the use of statistical software.
445 Marketing Management. (3)
Prerequisites: MKT 305 and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as: product development, pricing, distribution networks, and promotion. Combines qualitative and quantitative analysis. Involves the use of marketing support software.