Marketing

View Marketing Advising Progression Sheet (pdf)

The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing.  Marketing consists of numerous activities that link the production
of goods and services to the consumer or industrial user.  The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations.  Wide-ranging opportunities are
available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions.  The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.

Requirements:

  • MKT 316. Advertising and Sales Promotion
  • MKT 320. Sales
  • MKT 340. Marketing Research
  • MKT 406. Consumer Behavior
  • MKT 445. Marketing Management
Last updated on Dec 5, 2012. Originally created on May 3, 2011. Report incorrect information.