Building: Rahall Technology Center, Room: rh218
Campus Box: Box F-63
Extension (on-campus): 304-384-5396
E-mail Address: tretolab@concord.edu
Office Hours:
As posted and by appointment
• Post-Doctoral AACSB Certification Program in
Marketing, Virginia Tech
• Ph.D. Educational Research Methodology &
NSF Fellow-Science Education, University of
Virginia
• M.S. Business, Columbia University, Executive
Master’s Degree Program in Business
• M.Ed. Science Education – Curriculum and
Instruction, University of Virginia
• B.S. Biology, University of Tennessee &
Agnes Scott College
Tretola, B. DiVittorio, K. Coupey, E. and Laubenbacher, R. (2010, May) Changes in children and guardians' attitudes andbehaviors toward Science, Technology, Engineering and Math (STEM) Disciplines after participation in Kids' Tech University. American Marketing Association Marketing and Public Policy Conference in Denver, CO.
Tretola, B. and Ahmed, H. (2008, November) Use of handheld devices by students for online and
distance learning surveys including wireless phones, smart phones and iPOD touch mobile devices. WCET Conference Phoenix, AZ.
McCue, L. Brown, A. Hughes, O. Neu, W. and Tretola, B. (2007, July) Distance learning in the graduate level ocean engineering curriculum. Paper presented at the American Society Engineering Education (ASEE) Conference. Honolulu, HI.
Rainey, D. Cammer, S. Faulkner. S. Tretola, B. Crasta, O. and Sobral, B. (2007, January). A project-centric approach to Cyberinfrastructure Education. paper submitted to Teragrid.
Agarwal, R. and Tretola, B. ( 2005, November) Student perceptions of eLearning: a new approach using mobile devices. Paper presented at ICDE International Council for Open and Distance Education. New Delhi, India, November 19, 2005. Paper published in the following book: Garg, Suresh. ed. et.al. (2006). Open and Distance Education in Global Environment Opportunities for Collaboration. Viva Books. New Delhi.
Tretola, B. Differences in teaching styles between college disciplines on student evaluations of instruction when low-inference items are used and halo effect is controlled. Ph.D. Dissertation. University of Virginia.
Dr. Tretola completed Virginia Tech’s Post-Doctoral Bridge to Business Program in Marketing in the Summer 2009 and has taught Marketing at VT’s Pamplin College of Business. Her experience spans higher, public and corporate education and training across business, government and educational sectors. She has more than twenty years of experience in marketing and in higher and corporate education and training, primarily with AT&T. As a Program Manager and Offer Development Manager, she managed cross-functional teams responsible for the launch of new technologies, processes and educational initiatives. She has served as an Academic Director responsible for Business Technology Curricula and as an Associate Director of research and assessment in distance education. Early in her career she taught high school science and was a NSF Fellow in Science Education at the University of Virginia where she worked with teachers on the implementation of new science education curricula
- Mktg 305-Principles of Marketing
- Mktg 306/406-Buyer and Consumer Behavior
- Mktg 316-Advertising and Sales Promotion
- Mktg 320-Sales
- Mktg 412-International Marketing