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Academics > College of Professional Studies > Department of Business and Recreation and Tourism > Assurance of Learning Goals

Assurance of Learning Goals

The Business Administration Program has a long standing reputation of quality education in West Virginias and southern West Virginia, in particular.  Program graduates have found and achieved success in professional positions, locally, regionally, and at the national level.

A regular cycle of Academic Program Review is conducted to assess the business administration degree program. The faculty examines curriculum, course content, and learning outcomes to ensure appropriateness in the context of learning requirements and provides the review to Department stakeholders.

The assessments take place in several classes including Strategic Management, Business Productivity Software, Business Ethics, Business Communications, and International Business. 

Technological Competence
OBJECTIVE: Students will
1.  Use technology resource to design, develop, and present information.
2.  Employ technology resources to conduct research, analyze data, solve problems, synthesize information and make decisions.
3.  Effectively locate, organize and manage data using the appropriate computer software.
Criteria Points
OBJECTIVE 1 2 3  
Use technology resources to design, develop, and present information. Presents information using limited technology resources. Demonstrates use of technology to develop and present information. Demonstrates appropriate use of technology to design, develop, and present information effectively and in a professional manner.  
Employ technology resources to conduct research, solve problems, synthesize information and/or make decisions. Demonstrates a limited understanding of technology and finds little information to help make decisions.          Demonstrates ability to select appropriate research databases and a basic knowledge of how to use them. Demonstrates ability to select an appropriate mix of research databases and other resources, using them competently in an integrated search strategy to solve problems and make decisions.  
Effectively organize and manage data using the appropriate computer software. Demonstrates a limited ability to use several basic computer technologies. Demonstrates ability to use many of the basic computer technologies with a limited understanding of all of their features and capabilities. Demonstrates ability to use appropriate technology to organize and manage data without error, using its multiple features and capabilities.  
      Total  
Technological Competence Data 2015-2018
Effective Communication
OBJECTIVES: Students will
1.  Use standard English which is mechanically and grammatically correct.
2.  Compose communication that reflects understanding appropriate terminology and business concepts.
3.  Produce documents in appropriate format.
4.  Reflect understanding of audience and situational analysis.
5.  Compose communication that differentiates the writer's voice from primary and secondary sources (plagiarism).
Criteria Points
OBJECTIVE 1 2 3  
Use standard English which is mechanically and grammatically correct Numerous errors Very few errors No errors  
Compose communication that reflects understanding appropriate terminology and business concepts Shows minimal or no understanding of appropriate terminology and business concepts Substantial understanding of appropriate terminology and business concepts Shows full understanding of the appropriate terminology and business concepts  
Produces documents in appropriate format Style absent or mixed Critical components not fully developed All critical components well developed  
Reflects understanding of audience and situational analysis Shows minimal or no understanding of audience or situation Substantial understanding of audience and situation Shows full understanding of the audience and situation  
Compose communication that differentiates the author’s voice from primary and secondary sources (no plagiarism)     Content is paraphrased representing the writer’s voice and is correctly sited using the appropriate research style.  
      Total  
Effective Written Communication Data 2015-2018
Ethical Awareness
OBJECTIVES: Students will
1.  Identify ethical issues.
2.  Enumerate consequences of unethical behavior.
3.  Propose solutions to ethical problems.
4.  Provide reasons for behaving ethically.
Criteria Points
OBJECTIVES 1 2 3  
Identifies ethical issues Issues not identified or unintelligible Correctly explain the issues but doesn't  provide in-depth understanding Correctly enumerate issues and provides explanation of issues  
Enumerates consequences of unethical behavior to stakeholders None listed or those listed do not relate to the ethical issue Enumerates 1-2 consequences only Enumerates all consequences of behavior discussed in class  
Proposes recommendations to resolve ethical problems Identify recommendations that do not relate to the ethical problem resolution Explain recommendations relating to the ethical problem resolution  Differentiate recommendations that address the ethical problem resolution  
Develops evaluation process for and provides reasons for behaving ethically Shows little knowledge of how to evaluation and solve ethic problems Shows some ability to evaluate ethical issues and provides some recommendations for solving them Is able to evaluate ethical issues in terms of their effect on many stakeholders, and can provide rational reasons for behaving ethically (forecasts the consequences of the decision)  
      Total  
Ethical Awareness Data 2015-2018
Globalization and Intercultural Sensitivity
OBJECTIVES: Students will
1. Develop basic knowledge of the influence of globalization processes and cultural norms and rules.
2. Understand globalization processes and conflicting cultural values. This includes globalization of economies and cultural values such as semantic differences, attributions and perceptions, attitudes toward women, work attitudes, role of religion, individual versus collectivist views.
3.  Distinguish and compare elements of economic standardization and legal environments of business in selected countries, compared to the US.
4.  Write a country/international companies study incorporating a range of global and cross-cultural issues. To extent possible, the groups will be culturally diverse.
Criteria Points
OBJECTIVES 1 2 3  
Develop basic knowledge of the influence of globalization processes and cultural norms and rules Recognizes basic issues and events, norms, rules of various cultures Comprehends range of cultural issues that impact business decision -making Applies cultural norms to business decisions  
Understand globalization processes and cultural values Define & identify cultural values Compare and contrast, explain and interpret issues related to cross-cultural diversity Assess the adjustments required on the part of businesses to succeed transnationally  
Distinguish and compare elements of economic standardization and customs among selected international  environments Recognize differences in customs among nations Explain how customs differ among nations Application of strategic business decision-making to different cultures  
Write a country/ international companies study incorporating a range of global and cross-cultural issues Demonstrate basic understanding of host country cultural and economic environment for international expansion Demonstrate moderate understanding of host country cultural and economic environment for international expansion Demonstrate complete understanding of host country cultural and economic environment for international expansion  
      Total  
Globalization and Intercultural Sensitivity Data 2015-2018
Core Business Knowledge
Overall core business knowledge is reinforced throughout the program but is accessed through the capstone Strategic Management course and through the use of the internship opportunity.  Students are advised to take the Strategic Management course in their final semester before graduation.  Strategic Management incorporates two nationally recognized assessment measures; Capsim and the ETS Major Fields Test.

Capsim is an industry leader in business simulation technology used for the development and assessment for business acumen.  Students in their capstone course experience what it is like to manage a business by exposing them to concepts and terminology in an engaging simulated environment.  Students are responsible for making decisions in the following core business areas: marketing, R&D, production, finance, HR, market segments, and TQM.

ETS Major Fields Test is administered to students also during their final semester before graduation.  This exam is a national competency exam evaluating students on their mastery of their field of study and evaluate their ability to analyze and solve problems, understand relationships, and interpret material from the business environment. The exam tests in eight Assessment Indicators or fields in business.  These included Accounting, Economics, Management, Quantitative Business Analysis, Finance, Marketing, Legal and Social Environment, and International Issues.  As indicated in the table below, our students have scored mostly at the benchmark level or even above in the majority of the eight Assessment knowledge areas.

Core Business Knowledge Data 2015-2018
Analytical Thinking
OBJECTIVES: Students will
1. clearly identify and articulate a problem.
2. identify factors for assessing the problem.
3. gather relevant information and data.
4. correctly solve the problem.
Criteria Points
OBJECTIVE 1 2 3  
Clearly identify and articulate a problem Identifies or partially identifies the problem Correctly dissects the problem into sub-problems or pieces Prioritizes sub-problems and formulates possible solutions  
Identify possible solution strategies for solving the problem Identifies some factors needed to solve the problem Illustrate most important criteria needed to address the problem Applies criteria needed for assessing the problem  
Gather relevant information and data Identifies where to find information Distinguishes among appropriate information sources Gathers all necessary information and understands how to use it  
Correctly solve the problem Displays minimal comprehension of the solution Determines viable solutions Correctly and critically develops the optimal solution  
      Total  

Business Administration
Program Contact

Phone: 1-304-384-5244
Fax: 1-304-384-6236
Rahall Technology Center 203
PO Box 1000
Athens, WV 24712
busdiv@concord.edu