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Marketing careers attract driven individuals from teh creative to the analytical. The marketing emphasis provides a curriculum that will challenge you to develop & learn the expertise essential to work in nearly any industry today with a focus heavily on customer satisfaction. The emphasis in marketing focuses on preparing students for careers such as Brand, Product, Sales, Marketing, Advertising, Social Media, or PR Managers, as well as Research Analyst/Director, Media Director, Entrepreneur/Small Business Owner, or CRM Specialist.
What Can You Do With The Marketing Emphasis
According to the U.S. Bureau of Labor Statistics, employment of Management occupations is projected to grow 10% from 2016-2026 with a median salary of  roughly $127,560
Marketing Emphasis Learning Objectives

In addition to the Assurance of Learning Goals for the Business Administration Program, the marketing emphasis identifies the following learning objectives:

Understand marketing strategy and planning  Develop and implement marketing plans while analyzing and interpreting marketing data and forecasting demand

MKT 305 (I)                    

MKT 445 (M)                                             

Apply principles of advertising theory Analyze the process of promoting within a modern business organization

MKT 305 (I)

MKT 316 (M)

Understanding the profession of selling To develop analytical skills used to develop sales dialogue and communicate value                               

MKT 305 (I)  

MKT 320 (M) 

Understanding consumer behavior     Examine the theoretical and practical evolution of the study of consumer behavior and its implications in the marketing cycle and business world                                                                       

MKT 305 (I)

MKT 406 (M) 

Examine the role of marketing research                                    Demonstrate an understanding of the scientific methodology as it applies to marketing decision making

MKT 305 (I)

MKT 340 (M)                                                              

Introductory Level (I)      Mastery Level (M)

Business Administration
Program Contact

Phone: 1-304-384-5244
Fax: 1-304-384-6236
Rahall Technology Center 203
PO Box 1000
Athens, WV 24712
busdiv@concord.edu

What Can You Do With The Marketing?Marketing Advisor Worksheet