The student learning outcomes in Mass Communication are defined by and aligned to Concord’s Educational Goals and Objectives. Each program evaluates student knowledge that is both technical and theoretical about the communication field, communication skills (writing, speaking), and critical thinking skills that synthesize the skills and knowledge for use in a diverse world.
Educational Goals & Objectives:
Goal—To synthesize and integrate communication theories and technology to apply to multimedia formats
- Objective 1.1—students will integrate knowledge and skills from coursework into multimedia and digital applications.
- Communication skills
Goal— To demonstrate proficient communication skills in spoken, written, and technological formats
- Objective 2.1—students will demonstrate oral proficiency in communication by preparing speeches, presentations, reading exercises, and group projects.
- Objective 2.2—students will demonstrate written proficiency in communication by preparing papers, media scripts, portfolios, press releases and/or articles.
- Objective 2.3—students will able to use technology necessary for success in their career (e.g., graphic design software, editing software, broadcasting equipment)
- 3) Critical thinking skills in a diverse world
Goal—To demonstrate a synthesis of the skills and knowledge in education goals 1 & 2 for use in analyzing global issues and practical use in a capstone course
- Objective 3.1—students will demonstrate sensitivity to diverse thinking and cultures in multimedia productions.
- Objective 3.2—students will synthesize their knowledge and skills obtained in the Communication Program through successful completion of a capstone project or internship.