In addition to the Assurance of Learning Goals for the Business Administration Program, the marketing emphasis identifies the following learning objectives:
| Understand marketing strategy and planning |
Develop and implement marketing plans while analyzing and interpreting marketing data and forecasting demand |
MKT 305 (I)
MKT 445 (M)
|
| Apply principles of advertising theory |
Analyze the process of promoting within a modern business organization |
MKT 305 (I)
MKT 316 (M)
|
| Understanding the profession of selling |
To develop analytical skills used to develop sales dialogue and communicate value |
MKT 305 (I)
MKT 320 (M)
|
| Understanding consumer behavior |
Examine the theoretical and practical evolution of the study of consumer behavior and its implications in the marketing cycle and business world |
MKT 305 (I)
MKT 406 (M)
|
| Examine the role of marketing research |
Demonstrate an understanding of the scientific methodology as it applies to marketing decision making |
MKT 305 (I)
MKT 340 (M)
|
Introductory Level (I) Mastery Level (M)