WHO GOVERNS THE LOGO USE?

 

The Office of Advancement is responsible for publications produced at the university level.

 

If publications are found not to conform to the guidelines outlined in this manual and have not been approved as exceptions, the department or program producing the piece will be expected to take corrective action.

 

DO NOT try to duplicate the logos using your own fonts, etc. You can get electronic files of the logos from the Office of Advancement by calling 1-304-384-5211.

 

A FRIENDLY REMINDER

 

Due to the many desktop publishing applications, writing and designing publications is easier than ever before. This can be convenient, but not everyone is a designer or has had training or experience in producing materials for printing.

 

Materials and publications produced by various academic units often have a look unto themselves that may or may not be consistent with that of the rest of Concord. Because publications are one of the key marketing tools of the university, they should represent the university in a consistent and professional way. In addition, there are many factors to consider when producing materials for color printing.

 

If your department is going to produce a publication that will be more than one color, we suggest that you contact the Office of Advancement before you begin.

 

WHAT LOGOS MAY I USE?

 

The Concord institutional identity was designed to achieve a standardized graphic identity for administrative and academic departments throughout the university. It is to be used according to the specific guidelines outlined in this guide. 

 

For most printed publications, one of the versions of the logo in this guide should be used, depending on the layout and other aspects of the publication.

 

The logos using the CU Pawprint or Mountain Lion Head are primarily for the use of the Athletics department.