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Student Life > Branding Guide > LOGO USAGE CU-Logo-header-01.jpg

The Concord University logo suite serves as a symbol of our institution and the most visible representation of who we are. The importance of upholding the design in all of our communications is paramount. 

All official logos are available by request. Please do not use the low resolution examples contained  below for any printed publication. The Office of Advancement is available to answer any questions about logo usage and requirements.  Call: 1-304-384-5211 

 

"Bell Tower" Logo

 

The “Bell Tower”  version of the Concord University Institutional logo remains a consistent identifying mark.
The logo is the stylized “Bell Tower” with the words Concord University either centered beneath or beside the “Bell Tower”.
The stylized “Bell tower” shouldn’t be used as a separate element, without the words “CONCORD UNIVERSITY”.

Concord University Bell Tower Logo

The “Bell Tower” logo may be used on official university materials and certain merchandise items. Use is subject to approval by the Office of Advancement.

 

"Bell Tower" Logo Usage Rules

DO NOT STRETCH OR CONDENSE THE LOGO.

DO NOT DISPLAY THE LOGO AT AN ANGLE.

DO NOT ISOLATE LOGO IN A FRAME.

DO NOT USE UNOFFICIAL COLORS.

DO NOT SUBSTITUTE FONT.

DO NOT SUBSTITUTE THE WORDS "CONCORD UNIVERSITY" OR "CONCORD" WITH ANY DEPARTMENT NAME OR OTHER WORDS.

DO NOT USE LOW-RESOLUTION OR ILLEGIBLE VERSIONS OF THE LOGO IN ANY PRINTED MATERIALS.

DO NOT USE THE LOGO ON A BUSY BACKGROUND.
"Concord U" Logo

 

This logo has become the default for our university communications. Whenever creating new documents, or updating older pieces, the Concord U logo should be implemented.

Concord U Logo

The official ink color for the Concord U logo is PMS 202 C. This should be used whenever possible. In instances where budgetary constraints are a factor the one-color logo version may print in 100% Black. There is also a one-color white logo that may be used when the project dictates that you need to place the logo on a dark background. If you are using the logo in a publication that does not use the Concord Burgundy or Black ink, the logo should be printed in the darkest ink used. Approval by the Office of Advancement of this type of usage (logo color not black or Concord burgundy) will be relatively rare.

"Concord U" Logo Usage Rules
Concord U Logo requires safety zone equal to the height of the letter N.

Logo Department Lockups are available for any campus entity, department text is 1/3 the height of the text “Concord” in the logo.

Official stationery designed using the Concord U Logo is available for any campus entity.

DO NOT STRETCH OR CONDENSE THE LOGOS.

DO NOT DISPLAY THE LOGO AT AN ANGLE.

DO NOT ISOLATE THE LOGOS IN A FRAME.

DO NOT USE UNOFFICIAL COLORS.

DO NOT SUBSTITUTE THE WORDS "CONCORD UNIVERSITY" OR "CONCORD" WITH ANY DEPARTMENT NAME OR OTHER WORDS.

DO NOT USE LOW-RESOLUTION OR ILLEGIBLE VERSIONS OF THE LOGO IN ANY PRINTED MATERIALS.

DO NOT USE A SUBSTITUTE FONT.

DO NOT USE THE LOGO ON A BUSY BACKGROUND.
University Seal

 

With rare exceptions, the formal university seal is reserved for ceremonies, watermarks for official documents, diplomas, and building plaques.
Concord University Seal

Using the university seal in publications must have approval from the Office of Advancement.

Athletics Logos

 

The Athletics logos shown below should be used only for Athletics purposes and sports related publications.

Primary Logos

Concord Mountain Lions Primary Logos

Secondary Logos

Concord Mountain Lions Secondary Logos

Tertiary Logos

Concord Mountain Lions Tertiary Logos
Athletics Logos Usage Rules

Primary Logo Spacing & Alignment

Primary Logo Spacing & Alignment

Primary Logo Safe Zone - 1/8 the height of the logo

Rectangular Text Logo Safe Zone - 1/5 the height of the logo

Horizontal Text Logo Safe Zone - 1/5 the height of the logo