CU Branding Guide
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The Importance of Our Identity
Since 1872, Concord University has established a distinguished legacy of quality education for many generations of students in West Virginia and the surrounding regions. Over the years, our commitment has extended to reach students in more than 34 states and 30 nations. Our name and our “face” represents a dedication to learning and service in this area, and beyond. Now, as we head into the future of extending our reach even further through online learning and the electronic campus, it is more important than ever to maintain our strong and confident identity.
By using and adhering to the standards outlined below, we can ensure that our appearance always represents the strong tradition of quality learning and service that Concord University has come to embody.