Academics > College of Professional and Liberal Studies > Department of Mass Communication

Communication

Why study Multimedia production at Concord?

All organizations have a story. Multimedia Production students will be prepared to help create, brand, and promote that story to a targeted market using multiple media modes—words, images, audio, and video. Multimedia Production is an infusion of digital production, graphic design, marketing, and communication theory to prepare students for high-tech careers in a variety of sectors.

Multimedia Production

The newly updated major in Multimedia Production was designed with today's job market in mind. Students will be trained to capture and edit excellent video and audio content, while also having skills in promotion, web design, social media messaging, and Associated Press style writing. All of these areas are pivotal to success in today's digital world.

With hands on courses like Social Media Production, Video/Audio Field Production, Graphic Design, and Digital Presenting, students will use their strong base of theoretical communication and industry standard equipment in Concord's contemporary digital TV and Radio studios to create multidimensional projects that can be used on campus, as well as to build impressive resume material.

Students have flexibility within the degree to choose electives that meet their individual interests. Discover what excites you and make that your career goal!

Why study Online Digital Professional Communication?

The new, completely Online Digital Professional Communication degree is structured with busy students in mind! This program is geared towards a wide variety of busy individuals, from the current workplace professional looking to get their college degree, to the athlete who wants classes that work around their sports schedule, or the student working a part-time job with hours that make scheduling in-person classes difficult. This degree is flexible and designed with your needs in mind.

Online Digital Professional Communication

Online Digital Professional Communication includes courses in Multimedia Storytelling, Social Media Production, and Digital Presenting—each one providing trending communication skills essential to today’s job market. With a strong base in communications theory and business marketing courses, this degree will prepare students for a diverse range of employment opportunities.

Because this major is set at 36 hours, you will have the flexibility to combine this degree with other in-person or on-line electives on campus. For example, if you want to complete our on-line major and then add an in-person minor, we can work with you to make this happen.

Find out more by clicking on the course requirements, or send an email to cwilliams@concord.edu. We look foward to having you in our program!

Program Requirements

Multimedia Production Major (on campus)

Credit Hours: 48

General Education:

COMM 101: Fundamentals of Speech

ART 106: Basic Computer Graphics

Multimedia Production Major Courses:

MCOM 142: Multimedia Storytelling

MCOM 143: Video Studio Prod.

MCOM 239: Social Media Production

MCOM 204: Interpersonal Communication

MCOM 241: Digital Presenting

MCOM 242: Multimedia Writing

MCOM 301: Persuasion

MCOM 306: Editing Digital Media

MCOM 359: Media and Communication Law

MKT 305: Principles of Marketing

Choose one:

MCOM 237: Video Field Production.

MCOM 238: Audio Production

Choose one:

MCOM 304: Intercultural Communication and Diversity

MCOM 305: Comm. in the Organization

Choose two of the Following:

ART 216: Photography

ART 222: Basic Production Techniques

ART 223: Typography

ART 361: Web Design

Choose three of the following 1 hour Workshops (may be repeated):

MCOM 260: Practicum—Mt. Lion TV

MCOM 260: Practicum—WVCU Radio

Or

MCOM 260: Practicum—Concordian News

Either:

MCOM 450: Internship

Or

MCOM 460: Senior Practicum

Digital Professional Communication Major (Online)

Credit Hours: 36

General Education:

BGEN 205: Fundamentals of Business Communication

ART 106: Basic Computer Graphics (no change)

Digital Business Communication Major Courses:

MCOM 142: Multimedia Storytelling

MCOM 242: Multimedia Writing

MCOM 239: Social Media Production

MCOM 241: Digital Presenting

MCOM 204: Interpersonal Communication

MCOM 301: Persuasion

MCOM 304: Intercultural Comm. and Diversity

MCOM 305: Communication in the Organization

MKT 305: Principles of Marketing

MKT 316: Advertising and Sales Promotion

MKT 321: Sales

MKT 406: Consumer Behavior

Multimedia Communication Minor

18 Credit Hours

MCOM 142 Multimedia Storytelling (3)
MCOM 143 Video Studio Production(3)
MCOM 237: Video Field Production (3)
MCOM 238: Audio Production (3)
MCOM 306: Editing Digital Media (3)
Three (3) additional credit hours in MCOM courses selected in coordination with advisor.

Digital Professional Communication Minor

18 Credit Hours

BGEN 205: Fundamentals of Business Communication (3)
MCOM 142 Multimedia Storytelling (3)
MCOM 242: Multimedia Writing (3)
MCOM 241: Digital Presenting (3)
MCOM 204: Interpersonal Communication (3)
MCOM 305: Communication in the Organization (3)

Student Learning Outcomes

The student learning outcomes in Mass Communication are defined by and aligned to Concord’s Educational Goals and Objectives. Each program evaluates student knowledge that is both technical and theoretical about the communication field, communication skills (writing, speaking), and critical thinking skills that synthesize the skills and knowledge for use in a diverse world.

Educational Goals & Objectives:

Knowledge
Goal—To synthesize and integrate communication theories and technology to apply to multimedia formats
1. Objective 1.1—students will integrate knowledge and skills from coursework into multimedia and digital applications.
Communication skills
Goal— To demonstrate proficient communication skills in spoken, written, and technological formats
1. Objective 2.1—students will demonstrate oral proficiency in communication by preparing speeches, presentations, reading exercises, and group projects.
2. Objective 2.2—students will demonstrate written proficiency in communication by preparing papers, media scripts, portfolios, press releases and/or articles.
3. Objective 2.3—students will able to use technology necessary for success in their career (e.g., graphic design software, editing software, broadcasting equipment)

3) Critical thinking skills in a diverse world
Goal—To demonstrate a synthesis of the skills and knowledge in education goals 1 & 2 for use in analyzing global issues and practical use in a capstone course
1. Objective 3.1—students will demonstrate sensitivity to diverse thinking and cultures in multimedia productions.
2. Objective 3.2—students will synthesize their knowledge and skills obtained in the Communication Program through successful completion of a capstone project or internship.