Concord University Students Develop Marketing Plan For Local Restaurant

For Immediate Release: 
Feb 17 2016

CONTACT:  Sarah Dalton

Concord University

Office of Advancement

PO Box 1000, Athens, WV 24712

(304) 384-6312,         





ATHENS, W.Va. – A class of Concord University students is working this semester to help a local business.

Students in Steve Barrett’s sports marketing class have developed a public relations and marketing plan for Moe’s Restaurant & Café located in Athens. Moe’s opened at 5811 South State Street (Rt. 20) last fall. The restaurant specializes in American, Greek and Italian cuisine.

Barrett said the 21 students in his class developed the plan utilizing the four Ps of marketing – product, price, promotion and place. He said that while his class is a sports marketing class, the principles “apply across the board” and are useful in marketing for a restaurant.

The class is presenting the plan at the restaurant on Friday, Feb. 19 at 11:30 a.m.



Persons with disabilities should contact Nancy Ellison, 1-304-384-6086 or 1-800-344-6679 extension 6086

if special assistance is required for access to an event scheduled by the University on campus.