BS RTM: Tourism Planning & Promotion Emphasis


The RTM program at Concord University offers a Bachelor of Science in Recreation and Tourism Management degree with an emphasis in Tourism Planning and Promotion. People with jobs in tourism planning and promotion often work in local or state convention and visitor’s bureaus, conduct marketing research for public and private agencies in the tourism field, conduct sales and marketing campaigns for resorts, hotels and tourism businesses, plan and host conferences and conventions or work with communities to plan new recreation and tourism facilities.

Degree Requirements

The RTM Program use the following progression sheet to track the courses that students have taken towards the degree.

RTM Progression Sheet (PDF)

Concord University Core Requirements

The Bachelor of Science in Recreation and Tourism Management degree with an emphasis in Park and Recreation Management requires successful completion of 120 semester hours, including: (1) the Program of General Studies, including the following required courses: MATH 105 and ECON 201 or 202; (2) the Recreation and Tourism Management Core classes (see below); (3) at least one RTM area of emphasis; and (4) an internship experience. Two modern language courses are strongly recommended.

Recreation and Tourism Management Core

33 Credit Hours

  • RTM 100 Introduction to Recreation and Tourism Management (3)
  • RTM 222 Managing Tourism Resources (3)
  • RTM 224 Tourism Motivation and Behavior (3)
  • RTM 226 Inclusive Services in Recreation and Tourism (3)
  • RTM 240 Programs and Operations in Recreation (3)
  • RTM 311 Measuring Tourism Impacts (3)
  • RTM 456 Seminar in Recreation and Tourism Management (3)
  • RTM 460 Recreation and Tourism Management Internship (3-12)

Note: P ED 218 Sophomore Practicum, P ED 332 Junior Practicum, and  P ED 465 replace RTM 460 for students in the Sports Management area of emphasis. (12 credit hours)


Area of Emphasis: Tourism Planning and Promotion

  • MKT 305 Principles of Marketing (3)
  • RTM 325 Tourism Planning and Development (3)
  • RTM 340 Geography for Tourism Professionals (3)
  • RTM 355 Tourism Promotion (3)
  • RTM 356 Hospitality and Tourism Marketing Management (3)
  • RTM 415 Meetings, Conventions and Special Events Management (3)

Two courses from the following

  • RTM 345 Ecotourism (3)
  • RTM 346 Cultural Tourism (3)
  • RTM 347 Resource-based Tourism Management (3)

One course from the following

  • MGT 314 Entrepreneurship I (3)
  • POSC 204 Public Administration (3)

Two courses from the following

  • POSC 230 Politics and Ecology (3)
  • POSC 303 International Relations (3)
  • RTM 360 Special Topics in Recreation and Tourism (1-6)
  • SOC 310 Cultural Anthropology (3)