Marketing is a career-oriented emphasis that provides a professional education as a Bachelor of Science. Students will become well-informed in advertising, promotion, sales, consumer behavior, public relations, marketing strategy, research, and in delivering value to customers. The mission of our marketing emphasis is to foster successful marketing professionals who provide outstanding value to their customers, employers, and communities.

Marketing careers attract driven individuals from the creative to the analytical. The marketing emphasis provides a curriculum that will challenge you to develop & learn the expertise essential to work in nearly any industry today with a focus heavily on customer satisfaction. The emphasis in marketing focuses on preparing students for careers such as Brand, Product, Sales, Marketing, Advertising, Social Media, or PR Managers, as well as Research Analyst/Director, Media Director, Entrepreneur/Small Business Owner, or CRM Specialist.