Communication

Turn your creativity, ideas, and passion for media into a career with Concord University’s Communication Arts program. Our program combines digital production, graphic design, marketing, and communication theory to prepare students for careers across today’s rapidly changing media and communication industries.

From your first semester, you’ll have opportunities to develop practical, real-world skills. Students assist with broadcasting Concord home football games for live television and a variety of streaming platforms, gaining hands-on experience in production, directing, camera operation, audio, and other aspects of live media.

Our facilities are designed to encourage creativity while giving you experience with the technology used throughout the industry. You’ll have access to a Mac computer lab equipped with professional media-editing software, a live radio station, and a television studio. Along the way, you’ll develop skills in digital media production, communication law, interpersonal communication, persuasion, marketing, and more.

Your degree culminates in an internship that allows you to take the knowledge and skills you’ve developed in the classroom and apply them in a professional work environment. This experience provides an opportunity to explore career interests, build your professional network, and gain valuable experience before graduation.
Our graduates are working in local, state, and regional news organizations and media outlets. Others have launched their own media businesses, pursued graduate degrees, and built careers in a variety of communication-related fields. At Concord, you won’t just study communication—you’ll learn by doing.

Come join us and discover the exciting world of Communication Arts.

Concord’s Educational Goals and Objectives. Each program evaluates student knowledge that is both technical and theoretical about the communication field, communication skills (writing, speaking), and critical thinking skills that synthesize the skills and knowledge for use in a diverse world.

Educational Goals & Objectives:

  1.  Knowledge
    Goal—To synthesize and integrate communication theories and technology to apply to multimedia formats

    1. Objective 1.1—students will integrate knowledge and skills from coursework into multimedia and digital applications.
  2. Communication skills
    Goal— To demonstrate proficient communication skills in spoken, written, and technological formats

    1. Objective 2.1—students will demonstrate oral proficiency in communication by preparing speeches, presentations, reading exercises, and group projects.
    2. Objective 2.2—students will demonstrate written proficiency in communication by preparing papers, media scripts, portfolios, press releases and/or articles.
    3. Objective 2.3—students will able to use technology necessary for success in their career (e.g., graphic design software, editing software, broadcasting equipment)
  3. Critical thinking skills in a diverse world
    Goal—To demonstrate a synthesis of the skills and knowledge in education goals 1 & 2 for use in analyzing global issues and practical use in a capstone course

      1. Objective 3.1—students will demonstrate sensitivity to diverse thinking and cultures in multimedia productions.
      2. Objective 3.2—students will synthesize their knowledge and skills obtained in the Communication Program through successful completion of a capstone project or internship.