Business Administration – Marketing Emphasis
Program Highlights
- 4 Year Program
- 3 + 1 Program
Program Type: Undergraduate Major
Program Information
Students with a Business Administration major with the Marketing emphasis are prepared for a wide variety of roles: Brand Manager, Social Media Manager, PR Manager, Research Analyst, Sales Manager, Entrepreneur, and more. This makes this emphasis one of the most versatile in the department. Marketing managers have a projected median salary of ~$159,660 (BLS, 2024–2034) — the highest median salary projection of all six emphases. The curriculum develops both creative and analytical skills, making graduates competitive across virtually every industry.
To learn more about studying Marketing at Concord, please contact Dr. Allison Bean or visit our Business Administration – Marketing Emphasis webpage.
Program Accreditations & Honors
Concord University’s Business Administration program is ACBSP Accredited. We were also named a 2025–2026 College of Distinction for Business.
