Logo Usage
The Concord University logo suite serves as a symbol of our institution and the most visible representation of who we are. The importance of upholding the design in all of our communications is paramount.
All official logos are available by request. Please do not use the low resolution examples contained below for any printed publication. The Office of Advancement is available to answer any questions about logo usage and requirements. Call: 1-304-384-5211
Vertical Logo:
Horizontal Logo:
- Only solid maroon, gray, black, or reversed white logos are acceptable one-color process printing options.
- The master brand logo is made up of two elements: the brand mark, which is the belltower, and the wordmark, which is the custom design of the Concord University name.
- The brandmark may be used on its own where size or design considerations necessitate it, with permission from the Office of Advancement; anywhere when the entire logo is also present elsewhere on the item; on merchandise that also displays the athletic Concord University; and on social media profile photos/thumbnails.
Note: The logo may be produced in copper, gold, or silver inks or foils. The logo may also be embossed or debossed.
The vertical logo is preferred on most merchandise. The horizontal logo is preferred in more formal applications.
The primary brand extensions are the university-level colleges and divisions of the university, as well as some leadership areas. These entities have brand extension lockup logos that are tied directly to the master brand. Primary brand extensions must use the Concord University brand guidelines.
EXAMPLES:
Primary Brand Extensions:
- Office of the Provost
- College of Professional and Liberal Studies
- College of Science, Math, and Health
- Department of Biology
- Department of Business
- Department of Education
- Fine Arts and Communications
- Department of Health Sciences
- Department of Humanities
- Mathematics and Computer Science
- Department of Nursing
- Physical and Environmental Sciences
- Department of Social Sciences
- Social Work and Sociology
- Admissions
- Financial Aid
- Student Life
The secondary brand extensions are unit-level areas under each primary brand extension. Secondary brand extensions names are built into lockup logos with the master brand and the primary brand extension. Secondary brand extensions must use Concord University's brand guidelines.
EXAMPLE:
Groups of university faculty, staff, and/or students who chose to come together around a common purpose whose efforts are outside of academic instruction are allowed to create a distinct identity. A distinct identity for a group must be submitted to advancement@concord.edu for review before use by the group.
University groups should use both their distinct identify and the master brand or appropriate brand extension lockup logo on apparel. The master brand or appropriate primary or secondary lockup logo must always accompany the distinct identify on merchandise unless spacing is an issue.
EXAMPLE: CU Ascend and Cornerstone Society
Partnership logos may be created between Concord University and an external entity with which there is a partnership when the partnership is meant to be permanent. The master brand only of both entities may be used to form the partnership logo. Each partnership logo must be approved by the Office of Advancement and the lead administrator in the unit forming the partnership on a case-by-case basis. Temporary partnerships, such as events and grant funding, do not rise to the level of a partnership logo.
Partnership logos must also be approved by the Office of Advancement and lead administration equivalent of the partner institution. The entity that the two master brands create together is written under the partnership logo in text to become part of the overall logo. When the college name is not part of the entity that is created by the partnership, the college name will be included in editorial content.
Initiatives, campaigns, and events are allowed to create distinct identities. A distinct identity for an initiative, campaign, or event must be submitted to advancement@concord.edu for review before use by the group over the initiative, campaign, or event.
University initiatives, campaigns, and events should use both their distinct identity and the master brand or appropriate brand extension lockup logo on merchandise. The master brand, appropriate primary or secondary lockup logo, or some reference to the university must always accompany the distinct identity on merchandise unless spacing is an issue (i.e. lapel pins).
EXAMPLES: President's Ball, Homecoming, Groundhog Breakfast
Academic colleges, departments, and programs are not allowed to create distinct identities. These entities must use their appropriate brand extension lockup logos or the master brand logo. If any academic entity would like to use a symbol without combining their unit name on materials so that its repeated use causes it to intentionally become associated with the unit, that is allowed. However, the master brand or appropriate brand extension lockup logo must be used in addition to the graphic element, but separate from the graphic design. Academic colleges, departments, and programs cannot present their name together with or on top of the graphic element to create a distinct identity.
EXAMPLE:
The formal university seal is reserved for internal ceremonies, watermarks on official documents, on diplomas, on building plaques, and in other special circumstances.
The athletic logos are not approved for use by brand extensions, sub-brands, any other individual brand, or endorsed brands.
Roar and other spirit logos may not be used by academic units. Roar and other spirit logos are approved for use by student organizations.
EXAMPLES:
Requests by external entities (university faculty, staff, students, or alumni chapters) to use the university logo for presentations, websites, or other communications are granted for one-time use on a case-by case basis. Use the logo request form HERE [TBA] to request permission. Logos may be used by external organizations to express the role of Concord University as a partner or an affiliation. Careful consideration is given to avoid the appearance of endorsement.